There was a wave of innovative shoe designers who all opened their businesses in about 1970. In London it was Terry de Havilland, in Vancouver it was Peter Fox and John Fluevog, in Toronto it was Master John, and in Los Angeles it was Fred Slatten. Born 10 October 1922 in Kansas City Missouri, Slatten began selling shoes while he was still attending college. In the late 1940s he moved to California and began working as a shoe buyer for Bullocks department stores. Eventually he ended up in the wholesale shoe business, and in 1970 Fred opened his Los Angeles shop on Santa Monica Boulevard near San Vicente.
When platforms became popular in the early 1970s, Slatten became famous for his towering, eccentric styles. Celebrities came to buy: Liberace, Cher, Elton John, and Sally Struthers who wore her Slatten platforms on All in the Family. Slatten’s boots, shoes and sandals were embellished by artists who hand-painted, decoupaged, gold leafed, airbrushed, and bedazzled the platform soles for their clients, often in styles inspired by ‘Old Hollywood’. Slatten also took credit for creating the apocryphal live goldfish swimming in a see-through platform.
His shop window was known for the outrageous shoes revolving on mirrored turntables, illuminated by disco balls. When platforms fell from fashion Slatten then became known for his high heel styles instead. Slatten closed his shop in 1992, when he turned 70, and died on July 1 at the age of 92.
Spread from TV Guide November 15, 1975: