Fashion in Song – The Thong Song – 2000

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Cartoon about the ‘thong’, New Yorker, c. 1999

Sisqo’s Thong Song was released february 2000 which explains why a lot of the clothes in this video look dated. In case you don’t remember, the thong was fashion news in 1999/2000, especially when worn with low rise jeans so that the waist strap was visible. By the way, it’s best not to listen too closely to the lyrics if you are opposed to songs that objectify women or use racial stereotyping. Other than that, it is a catchy tune!

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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