Mystery solved – it’s Miss Toronto

It turns out that my post on June 19 that showed two women in shorts looking at a store window on Yonge street  were contestants for the 1937 Miss Toronto Beauty Pageant.

Three hundred contestants vied for the crown that year – the first held in the city since 1926 when there had been a Miss Toronto bathing beauty contest held at Sunnyside Amusement Park.

The 1937 winner of Miss Toronto was Billie Hallam, pictured here dressed for baseball in her maple leaf emblazoned jersey. Her winnings included $2,000 prize money, clothing, jewellery, and a trip to the United States.

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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