Montreal designer Michel Robichaud was born in 1939 and studied in Montreal and Paris (apprenticing at Nina Ricci and Guy Laroche) before opening his own couture house in Montreal with a small collection of 13 outfits in the spring of 1963. His couture client list over the years included a swath of Quebec society women as well as more internationally known figures such as Elizabeth Taylor who ordered several items from him when she was in Montreal to marry Richard Burton in 1964.
Robichaud was commissioned to redesign Air Canada’s stewardess uniforms in 1964, which led to him getting the job of designing Expo 67’s hostess outfits. The pale blue hostess uniforms were designed in the fall of 1965 for the spring and summer of 1967 so they were a little on the conservative side by the time they were worn, but they were functional and in step with fashion. Robichaud also designed the uniforms for 10 Expo pavilions including Air Canada, Indians of Canada, Quebec, and a last minute design for Germany’s hostesses [Germany had designed uniforms for their hostesses that were inappropriate of the hot humid Canadian summers.] Later uniform design jobs followed including the 1976 Montreal Olympics.
Robichaud designed his first ready-to-wear collection in fall 1967 and the following year opened his boutique on Crescent Street in Montreal which closed in 1978. In the late 1980s he produced a diffusion line for Sears Canada.
In 1992 Robichaud donated his archives to the Musee de la Civilisation, and has since received many accolades and awards from Quebec, Canada, and France for his work in the field of fashion. French language video by CBC