Fashion Hall of Obscurity – Ramona Rull

Left: model Donna DeMarco wears a Ramona Rull dress with Sheesha work. Right: Ramona Rull wearing a wood-block printed cotton ‘at home’ dress, Toronto, April, 1979

Several years ago we inherited a collection of caftan and caftan-like dresses from a friend who loved the style. A few of them were labelled Ramona Rull, and the quality was particularly interesting, but I couldn’t find anything about the name on the label. Fortunately, thanks to Fashion History Museum remote researcher Lynn Ranieri, she managed to find a LOT of information about Ramona Rull and her career as a manufacturer:

Ramona Mary Rull was born into a Eurasian family of Hong Kong clothing manufacturers on August 5, 1933. In 1965, Ramona moved to New York and took a job at the United Nations. However, the fashion industry was in her blood and in 1968 she opened a boutique on Madison Avenue selling clothes made in Hong Kong from textiles she sourced across Asia. 

In 1971, Pakistan House International (a government agency), financed a trip for her to Pakistan to see what they could offer to encourage the export of Pakistani textiles. That same year Ramona closed her boutique and went into the wholesale manufacturing of cotton clothes made from vegetable-dye patterns printed with traditional wood-blocks. Sometimes her clothes also featured decorative work, like sheesha (mirrorwork). The dresses were manufactured in Lahore and Karachi using patterns for the export market that showcased the textile, using simple designs like slight A-line dresses with sash belts, caftans, and shifts with side slits. 

Her new manufacturing and importing business was called ‘Ramona Creations’. Over the next two decades she would travel to Asia for four to six weeks, three times per year, to source fabrics, draft patterns, and oversee quality control. The worst problem was ensuring textiles weren’t printed on rainy days when the dye wouldn’t set properly and then bleed easily.

In 1977, Ramona married Canadian businessman Thomas William Karson and moved to Toronto. Her first Canadian fashion show was held at Simpsons, Toronto in April 1979, where her clothes were sold through ‘The Room’ – their chic fashion department.  Over the years her clients would include Canadian journalist Betty Kennedy, and American actresses Ali McGraw and Shirley MacLaine.

Her husband passed away in June, 1989 and Ramona closed down her business by 1994.  Ramona Karson (nee Rull) died June 6, 2010. 

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