Walter Sedlbauer immigrated to Canada from Czechoslovakia in 1939 to work for the Bata Shoe Company at their newly opened manufacturing plant in Batawa, Ontario. In 1948 he, with business partner Anthony Ronza, founded Susan Footwear Industries in a former parachute factory in Burlington, Ontario.
A sneaker brand called Cougar became a breakout success for them in the early 1970s, rivalling adidas running shoe sales in Canada. Their next big success story came in 1976 with a snow boot style with a padded leg and red lining, called the Pillow Boot.
By the time Walter died in 1994, the company was running into hard times from foreign brands being dumped on the Canadian market. Most Canadian shoe companies didn’t survive the shift to the world market, including Bata. Wanting to keep the business going, Walter’s sons Steven and Ron bought the Cougar trademark out of bankruptcy in 1996. The brothers realized they had to play by the same rules as the modern shoemaking industry and revived the Cougar brand by moving manufacturing off shore. The new Cougar brand company found success in new designs based on Pillow Boot styles, updated for the contemporary market.