Fashion in Song – How to Do That (1989) – Jean Paul Gaultier

Gaultier announced a couple of days ago that he will be retiring from fashion design after his final couture show on January 22. Back in 1989, at the height of his ‘enfant terrible’ reputation, he produced this dance video: How to Do That.

The video is all about the visuals, because the lyrics are repetitive and non-sensical:

What do you think about working with some one ?
– Euh… I think I should… Eeeeuh…

« How to do that ? How to do that ? How to do that ? Make new wave »
« How to do that ? How to do that ? How to do that ? Make new wave »
« How to do, How to do, How to do, How to do »
Hihihi

« Bravo »

« How to doodoodoo that »

Bring some technic
Bring some technic
Bring some technic
Technic idea

I’m sure that I can’t do that, you know.

« How to doodoodoo « Bravo » that »

Euh
Euh
I think I should
Euh
I think I should
Euh
I think I should first… euh…

« How to doodoodoo « Bravo » that »

What’ll I have w
What’ll I have w
What’ll I have with that
[Tell me mather with me]
What’ll I have w
What’ll I have w
What’ll I have with that

« How to doodoodoo « Bravo » that »
« Les Français parlent aux Français »

Non, non
Oui, oui
Euh, non-non
Oui ah

« [Sifflement d’Ouvrard] »
« [Sifflement d’Ouvrard] »
« [Sifflement d’Ouvrard] »
« [Sifflement d’Ouvrard] »

I think I should…
Tec-tec-tec. Bring some technic idea. Euh !
Tec-tec-tec. Bring some technic idea. Euh !
Bring some technic
Bring some technic
Bring some technic
Technic idea

How to hum-euh-hum-euh
How to hum-euh-hum-euh
How to hum-euh-hum-euh

Euh… I think I should… 
Non, non
Oui, oui
Euh, non-non
Oui ah
I think I should
Bring some technic idea
Euh
I think I should… 
Tec-tec-tec. Bring some technic idea. Euh !
Euh… I think I should… 
Tec-tec-tec. Bring some technic idea. Euh !

Bye-bye

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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