Canadian Fashion Connection: Milli Gould (1935 – 2019)

Milli Gould at the Art Gallery of Hamilton exhibition, April 2019

Hamilton retailer Milli Gould passed away October 13 after operating one of Hamilton’s premier women’s clothing stores for more than half a century.

With a $5,000 loan, Milli opened her first shop in Hamilton in 1964, moving to her present location at 310 Main street West in 1966. Her husband joined her in the business in 1967. Her shop carried high-end ready-to-wear from Canadian, American and European designers. In 1974 she also began to design her own clothing for the shop. 

Despite the loss of her husband in 1999, Milli continued to grow the business, expanding to a Toronto location on Avenue Road in 2004.

On April 13, 2019 the Art Gallery of Hamilton opened a retrospective about the shop entitled Milli: A Celebration of Style.

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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