Jesus sneakers

In a few minutes this past Tuesday, Brooklyn sneaker company MSCHF (pronounced Mischief) sold two dozen shoes for U.S. $1,425 each. The customized Nike Air Max 97 sneakers called ‘Jesus Shoes’ were blessed with religious symbols: Holy water from the River Jordan were injected in the sneaker bubbles, the Vatican-red insoles were scented with frankincense, and a steel crucifix dangled from the shoelaces. 

The shoes were made as a parody of the absurdity of collaborative products, although the irony may have been lost on its buyers as many of the shoes have already been resold for more than double their original cost.

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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