Scarf designer Vera Neumann

Vera Neumann (nee Salaff) was born June 24, 1907 and attended art school and the Traphagen School of Design. She began working as a fashion illustrator before going into textile design. After marrying George Neumann, the two founded a silk screen textile printing company called Printex in 1942. Her first signature printed scarves appeared shortly afterwards and quickly became popular sellers. 

In about 1959 she adopted a ladybug motif which appeared alongside her signature scarf, linens, and yardage prints throughout the 1960s. The motif gradually fell from use, disappearing by 1976. Five years after the death of her husband in 1962, Vera sold the business to Manhattan Industries but remained their creative director. The company expanded into sportswear, eventually hiring Perry Ellis to oversee the sportswear and luggage divisions. 

Vera’s artwork was critically praised and shown in galleries during the 1970s, especially her Japanese sumi-e (ink painting) designs that she preferred to use for most of her work. In 1988, Neumann began licensing her name to Salant Corporation, closing her Printex business later that same year. She remained head designer until her death on June 15, 1993. Vera Licensing was sold on to The Tog Shop in 1999; resold to Susan Seid in 2005; and sold again in 2013.

Vera Neumann, 1970s

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.