Fashion in Song – Dedicated Follower of Fashion (1966)

This song is lampooning the Carnaby street world of English mod boutique culture and those who followed every latest craze. The Kinks songwriter Ray Davies claims he wrote the lyrics for Dedicated Follower of Fashion after having an argument with a fashion designer at a party about the slavish conformity of fashion.

The song was released on February 25, 1966 and was a hit, although The Kinks themselves were never happy with the final version that was released.

They seek him here, they seek him there
His clothes are loud, but never square
It will make or break him so he’s got to buy the best
‘Cause he’s a dedicated follower of fashion

And when he does his little rounds
‘Round the boutiques of London Town
Eagerly pursuing all the latest fads and trends
‘Cause he’s a dedicated follower of fashion

Oh yes he is (oh yes he is), oh yes he is (oh yes he is)
He thinks he is a flower to be looked at
And when he pulls his frilly nylon panties right up tight
He feels a dedicated follower of fashion

Oh yes he is (oh yes he is), oh yes he is (oh yes he is)
There’s one thing that he loves and that is flattery
One week he’s in polka-dots, the next week he is in stripes
‘Cause he’s a dedicated follower of fashion

They seek him here, they seek him there
In Regent Street and Leicester Square
Everywhere the Carnabetian army marches on
Each one an dedicated follower of fashion

Oh yes he is (oh yes he is), oh yes he is (oh yes he is)
His world is built ’round discotheques and parties
This pleasure-seeking individual always looks his best
‘Cause he’s a dedicated follower of fashion

Oh yes he is (oh yes he is), oh yes he is (oh yes he is)
He flits from shop to shop just like a butterfly
In matters of the cloth he is as fickle as can be
‘Cause he’s a dedicated follower of fashion
He’s a dedicated follower of fashion

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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