Canadian Fashion Connection – Dry Goods and Style c. 1888-2008

One of the best resources for Canadian fashion business history is the publication Style – not the online millennial fashion site, or the British fash mag, but the fashion trade publication that was in production for over a century.

It’s origins and ends are a bit of a mystery: There are references to it originating in 1888 but the earliest publication in existence (which is identified as issue #1) dates from January 1891 when it was known as the Canadian Dry Goods Review. This was one of the first trade journals published by J.B. McLean Publishing.

By the 1930s the monthly magazine was being called Stylewear Review and was officially renamed as Style in 1946. In an effort to keep the New York publication Women’s Wear Daily from publishing in Canada, the format was changed to a biweekly (fortnightly) tabloid, and coverage was expanded to include fashion trade news from correspondents in Paris, London, and New York.

The publication went monthly with glossy magazine covers in the 1970s, however, the Canadian fashion industry grew substantially in the late 1970s and the monthly format couldn’t keep up with timely news, so a biweekly tabloid format was revived in 1981.

Soon after celebrating its centennial in 1988, the publication went into decline. In July 2001, McLean Publishing sold off its shares to Rod Morris, who resold it to Rive Gauche Media in 2008, headed by Olivier Felicio. From there the trail goes cold. The publication is no longer in production, but there is an online based ( magazine. When I asked if they had any association with the former publication they answered “We have no information on this”…

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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