In 1954 Mariuccia Mandelli (born January 31, 1925) founded Krizia in Milan. Instead of opting for an eponymous name for the company she chose ‘Krizia’ after a male character in a Plato dialogue who spends all his money on vane women.
As one of the leading luxury ‘Made in Italy’ brands of the 1970s and 80s, Mandelli boasted that Krizia pioneered hot pants in 1971. However, by 1980, Krizia was better known for its use of metallic fabrics, harmonica pleating, and embellished animal themed sweaters (possibly inspired by Milan’s zoo located across the street from Mandelli’s workrooms.) Krizia was a leading brand in the 1980s known for its glamorous looks but the brand has since faded and in February 2014 Mandelli sold the company to Shenzhen Marisfrolg. Mandellis died December 6, 2015.