Lovable Brassiere Co. (c. 1932 – 1998)

Polish-born Frank Gottesman met and married his Austrian-born wife Gussie in New York City, and moved to Atlanta, Georgia where Frank worked in a ladies undergarment factory. In 1926 he bought the factory and by 1932 had renamed and trademarked his company as the Lovable Brassiere Company. 

Frank also fully integrated the work floor and lunchroom – a progressive move for a southern company at the time. The company was also progressive with wages, paying workers $9 per week – well above the national average.

At some point after 1940 Frank changed the family’s last name to the more American-sounding Garson. Although the sewing was eventually sent off-shore, the company remained a family-run business until a deal with Walmart, their biggest buyers, changed the terms of their agreement and forced Lovable to close in 1998. The company’s name was picked up by an Indian company that now makes brassieres under the Lovable brand name.

Patent Fashions – Pantyhose

On November 9, 1956, Ernest G. Rice filed for a U.S. patent for a garment that combined stockings with an opaque panty. In his description he writes: “…a combination garment in which a pair of stockings and underpants are unitarily formed…that eliminates the need for garter attachments and belts.” His idea wasn’t new – dancers had been wearing tights for decades, however, his improvement was in the addition of an opaque panty, reinventing it for fashionable use. Sixteen months later, on March 18, 1958, Rice was granted his patent and pantyhose hit the market the following year. Sales shot up in the late 1960s when the miniskirt soared four inches above the knee, and until the late 1990s pantyhose were a staple of every woman’s wardrobe. In the process of researching pantyhose history, I came across this interesting website that is still in development but outlines a history of stockings.

Canadian Fashion Connection – Stanfield’s

In 1882, Charles Stanfield established the Truro Woollen Mills in Nova Scotia. His sons took over the business in 1896 and developed a patented process for making unshrinkable wool union suits in 1915. Stanfield’s went on to diversify its product line, adding women’s rayon underwear, and men’s cotton undershorts and shirts in the 1920s. The company is still in business.

Stanfield’s in store display, 1920s

Canadian Fashion Connection – C. J. Grenier Ltd.

Jerome Grenier established his corset company in Montreal in 1860. Over the years the company grew to include bras and girdles, stockings, and swimwear – one of their most popular product lines was the Caresse bra. Since the 1990s, it became increasingly difficult for the company to compete with cheaper offshore production and after four generations of family ownership, Grenier closed in 2016.

Advertisement 1999

Canadian Fashion Connection – Galt Knitting Company

View of factory in Galt, c. 1914

Founded in 1881 by Adam Warnock, the Galt Knitting Co. manufactured knitted cotton undergarments as well as knitted shoe and boot linings. The company was renamed Tiger Brand Knitting Company in 1954 after a line of men’s underwear they had been producing with a tiger trademark as early as c. 1914. The company manufactured a variety of knitted cotton garments (mostly fashion sportswear – T-shirts etc.) under the Tiger brand. In the late 1980s they also manufactured a line under the label ‘Non-Fiction’. The company sought bankruptcy protection in late 2004. The business was sold to an offshore numbered company in 2005 and production was moved to China. The old factory seen in the 1914 advertisement above lay empty for a few years before being retrofitted into lofts in 2008.

Canadian Fashion Connection – McGregor Socks

Latex counter model of the maniacal smiling sock - typically found in chain stores that carried Happy Foot McGregor socks in the 1950s

Latex counter model of the maniacal smiling sock found in chain stores that carried ‘Happy Foot’ McGregor socks in the 1950s

McGregor Socks was founded in Toronto in 1928 by brothers Jack and Nathan Lipson and brother-in-law Joseph Doran. Although none had Scottish roots, the name was chosen to capitalize on the stereotype of the frugal Scot.

In 1937 the company created a cushion-soled health sock sold under the name ‘Happy Foot’. This became the company’s best known brand, and is still being made today.

By the 1960s the McGregor brand had expanded into women’s and girl’s legwear and today holds licenses for Calvin Klein, Tommy Hilfiger, Reebok, Chaps and IZOD.

UPDATED March 28, 2022:

The company was family owned and head quartered in Toronto until 2011,  although they began to manufacture off shore in 2005. Their former website no longer works – here is a more detailed article about the company.

Canadian lingerie designer Claire Haddad 1924-2016 (primarily active 1964-1985)

Claire Haddad receiving her Cody award in 1967

Claire Haddad receiving her Coty award in 1967

Born Claire Margaret Bardwell in Toronto, Claire Haddad was  a pioneer of Canadian designer lingerie. She was born into the fashion trade – her parents, born in Syria and Lebanon, had started Bard’s, a company that made bathrobes and housecoats from terrycloth and Viyella – a cotton/wool blend.  After taking some pattern making and design courses, Claire went into the family business at about the same time she married Albert Haddad in 1944.

Varuchka modelling a Claire Haddad in the April 15 1966 edition of Vogue

Veruschka modelling a Claire Haddad in the April 15 1966 edition of Vogue

In 1964 Claire and Albert launched Claire Haddad Limited, their own lingerie company that specialized in peignoir sets. Their venture was an immediate success. Claire received six Edee (Canadian fashion) awards between 1965 and 1968, and an American Coty award in 1967. Her clothes were often reported in American fashion publications including Women’s Wear Daily and Vogue. Some of Claire’s clients included: Carol Burnett, Cyd Charisse, Arlene Dahl, Dinah Christie, Mary Tyler Moore, and Elizabeth Taylor.

Claire’s business peaked around the time she received an Order of Canada for her contribution to the Canadian fashion industry in 1979. Off-shore manufacturing was creating a competitive market in the early 1980s and obtaining quality materials and workmanship was becoming increasingly difficult. Rather than see the quality of her products suffer, Claire closed her business in 1985. For more information about Claire Haddad visit her website.

Here is a great obit that was published in the Globe and Mail

Albert Haddad predeceased Claire in 2014, Claire passed away May 17, 2016