Fashion in Song – My Adidas (1986)

In honour of Sneaker Day (first observed in U.S. in 2016), I am posting My Adidas by Run-D.M.C. from their 1986 album Raising Hell. The song, unsurprisingly, led to an endorsement deal between Adidas and Run-D.M.C., which began a long association between sneaker brands and Hip Hop artists.

My Adidas
Walk through concert doors
And roam all over coliseum floors
I stepped on stage, at Live Aid
All the people gave an applause that paid
And out of speakers I did speak
I wore my sneakers but I’m not a sneak
My Adidas cuts the sand of a foreign land
With mic in hand I cold took command
My Adidas and me both askin P
We make a good team my Adidas and me
We get around together, rhyme forever
And we won’t be mad when worn in bad weather
My Adidas… My Adidas

Standin on two fifth St.
Funky fresh and yes cold on my feet
With no shoe string in em, I did not win em
I bought em off the Ave with the tags still in em
I like to sport em that’s why I bought em
A sucker tried to steal em so I caught em and I thwart em
And I walk down the street and I bop to the beat 
With Lee on my legs and Adidas on my feet
And now I just standin’ here shooting the gif
Me and D and my Adidas standing on two fifth
My Adidas… My Adidas

Now
Me and my Adidas do the illest things
We like to stomp out pimps with diamond rings
We slay all suckers who perpetrate
And law down law from state to state
We tracel on gravel, dirt road or street
I wear my Adidas when I rock the beat
On stage front page every show I go
It’s Adidas on my feet high top or low
My Adidas… My Adidas

Now the Adidas I possess for one man is rare
Myself homeboy got fifty pair
Got blue and black cause I like to chill
And yellow and green when it’s time to get ill
Got a pair that I wear when I’m playin’ ball
With the heal inside make me ten feet tall
My Adidas only bring good news
And they are not used as selling shoes
They’re black and white, white with black stripe
The ones I like to wear when I rock the mike
On the strength of our famous university
We took the beat from the street and put it on TV
My Adidas are seen on the movie screen
Hollywood know we’re good if you know what I mean
We started in the alley, now we chillin Cali
And I won’t trade my Adidas for no beat up Bally’s
My Adidas

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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