Fashion in Song – Sweater Girl (1949)

Written and performed by Ruth Wallis, a cabaret singer who produced her own record label for her songs because they were too risque for most record companies!

Loretta’s a sweater girl now,
Loretta’s a better girl now,
How did she steal away, each fella’s heart?
She’s got two outstanding reasons –
she’s cute and she’s smart

Loretta, Loretta, what she does for a sweater,
Loretta is a sweater girl now.

Loretta is really a ‘wow’,
Loretta is ‘in’ there and how,
A shepherd from Denver let out with a peep
The wool looks better on Loretta than it did on the sheep.
A mountaineer who climbs just for danger and thrills,
Said he’d rather do his climbing up in them thar hills.

Loretta, Loretta, what she does for a sweater,
Loretta is a sweater girl now.

The feller’s all liked her too much,
So she hollered look, but don’t touch,
A guy at the circus who was selling balloons,
Saw Loretta and decided that balloons were for goons.
A bookie from Miami who stopped for a chat,
Said that he’d like to grab a daily double like that!

Loretta, Loretta, what she does for a sweater,
Loretta is a sweater girl now.

Loretta is really a hit, Though she stretches a point quite a bit,
When she says that she could get much more than her share,
But she says her sweater will not stand the wear and the tear.
The fellas all whisper when she walks in the breeze,
She’s got an ice cream cone figure, two scoops, if you please.

Loretta, Loretta, what she does for a sweater,
Loretta is a sweater girl now.

A bombardier threw up his cap,
And said with targets like those on my map,
The army air corps tried to make a three point landing
But it was no good, cause she insisted on standing.
Whenever she passes by, the navy boys squeal,
Then they lie awake at night and wonder, can it be real?
She looks pretty in a midi, but ‘d better sweater,
So Loretta’s a sweater girl, she hates to advertise,
Especially if a girl has got the merchandise,
Since Loretta, put on a sweater, she’s the biggest thing in town

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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