New York ‘best-dressed’ heiress and ‘Jeans Queen’ socialite known for her troubled childhood, failed marriages, various affairs with numerous celebrities, exquisite taste, and mother of news journalist Anderson Cooper, died Monday (June 17).
There are plenty of tributes about Ms. Vanderbilt, but it’s primarily her contribution to fashion I want to mark with this post. In 1976, Gloria Vanderbilt was in discussion with Hong Kong fashion firm Murjani about creating a line of clothes under her name. Sexy-fitted high-waisted women’s jeans in stretch denim became the focus of the line that was an instant success the moment it was launched in 1977. Vanderbilt ushered in the era of designer jeans that would become cluttered with names like Calvin Klein, Jordache, and Sasson. The label remained popular for years, but by the late 1980s other brands had overtaken sales.