In 1937, Albert-Michel Sioui opened a handicraft store from his family home on the Huron-Wyandot (Wendat) first nation reserve of Wendake, Quebec (about 20 kilometers north of Quebec City.) He called his shop Kabir Kouba, which means a river with a thousand curves.
The moccasins he sold, made from cowhide, sheepskin, sealskin, or moose hide, were popular with visitors who bought them as slippers. The following year he founded his family run company as the St. Charles Falls Manufacturing to produce a line of moccasins under the trademark name Kabir Kouba. His son Marcel Sioui eventually took over the family business which remains in business today.