That time when hem lengths were measured from the floor…

When hems started going up in the 1910s, they were measured according to how far off the ground they were, which this picture of the committee of the British Columbia Electric Social Club Dance from April 1, 1921 illustrates exceptionally well (although the woman on the right must have had her ruler set an inch too short…)

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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