Canadian Fashion Connection – Erdem Moralioglu

Erdem Moralioglu (pronounced Moralee-oh-glue) was born in Montreal to a Turkish father and English mother. He earned a B.A. in fashion from Ryerson University in Toronto before working as an intern at Vivienne Westwood. After receiving his M.A. from London’s Royal College of Art in 2003 he worked for Diane von Furstenberg before launching his label ERDEM, in 2005.

He received a number of fashion awards over the past decade, including several from the British Fashion Council, but when the Duchess of Cambridge began wearing ERDEM, his clothing quickly found an international following.

Without any external funding, Erdem has grown year over year, launching an e-commerce store in 2014, and a flagship shop in London’s toney Mayfair area in 2015. Last week a pop-up line for H&M was launched, and while affordable, the new line still has the Erdem look, identifiable by his use of bold floral textiles.

One of the designs for Erdem’s fall 2017 H&M line

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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