Boot and shoe care, c. 1910

In about 1910, the English tobacco company, Gallaher’s Cigarettes, printed a series of 100 “How to do it” cards that included everyday useful and helpful tips including these three for boot and shoe care:

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.

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