Canada has produced a number of famous fashion models, but until the 1980s Canadian models worked almost exclusively within Canada. As fashion became more international in the 1980s, so did the reputation of Canada’s models.
Canadian-born Linda Evangelista, with her chameleon looks and sexy confidence, is often credited with sparking ‘Supermodel’ mania and has been cited as the ‘founder of the supermodel union.’ Born May 10, 1965 to Italian parents, Linda was raised in St. Catharines, Ontario. Discovered by a talent agent at the 1978 Miss Teen Niagara Contest, Linda appeared on the cover of nearly seven hundred magazines during her career, and modelled for every major fashion designer who could afford to hire her for their catwalk shows or photo shoots. When Vogue magazine asked in 1990 about how she and her fellow supermodels were calling the shots in the modelling world she quipped “We don’t wake up for less than $10,000 a day.”