Canadian Fashion Connection – Jacqueline Familiant

May 8, 1967 - Version 2

Modacles – sold through Familiant’s boutique, spring 1967

Jacqueline Familiant labelFrench born Jacqueline Familiant came to Canada in 1965 and opened an eponymously named boutique in old Montreal in November 1966. Like many Montrealers, she was anticipating the upcoming World Expo of 1967 which transformed the city into a cosmopolitan centre of busy street cafes, chic discotheques, and trendy boutiques. Her shop, which had grown to three locations by 1967, became known for offering “shimmering minis to undulate under discotheque lights” and in May 1967, Women’s Wear Daily reported that her shop ‘Trip-In’ carried ‘Modacles’ – monocles in a variety of materials with colourful pendant ribbons intended for the avant-garde Mod.

Jacqueline Familiant dress

Navy wool dress with red stitching, by Familiant, probably fall 1969

By 1969, Familiant had started manufacturing under ‘Creations Jacqueline Familiant’. She was an early proponent of the midi and maxi skirt lengths, promoting longer hemlines as early as spring 1968, although she continued to offer mini lengths as well. By 1970 she was advocating midi skirts, pant suits, knickers and gaucho pants with peasant blouses, and jumpsuits for men and women. In 1969 Jacqueline filed her blot trademark and in 1971 incorporated her business into a Limited Company. Mentions of her company sharply decline after this, and the trademark was expunged in 1986.

About Jonathan

Jonathan Walford is a fashion historian and co-founder of the Fashion History Museum in Cambridge, Ontario. The FHM maintains a collection of nearly 12,000 artifacts dating from the mid 17th century to the present. Jonathan has authored various books and museum catalogues, including The Seductive Shoe, Shoes A-Z, Forties Fashion, 1950s American Fashion, and Sixties Fashion.
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2 Responses to Canadian Fashion Connection – Jacqueline Familiant

  1. Marisa Deschamps says:

    Can you please contact me. I have a dress by this designer and would like to know the more about it. Thank you

    • Jonathan says:

      The Musee de la Mode in Montreal probably knows more about Jacqueline Familiant, I would suggest you contacting them.

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