French born Jacqueline Familiant came to Canada in 1965 and opened an eponymously named boutique in old Montreal in November 1966. Like many Montrealers, she was anticipating the upcoming World Expo of 1967 which transformed the city into a cosmopolitan centre of busy street cafes, chic discotheques, and trendy boutiques. Her shop, which had grown to three locations by 1967, became known for offering “shimmering minis to undulate under discotheque lights” and in May 1967, Women’s Wear Daily reported that her shop ‘Trip-In’ carried ‘Modacles’ – monocles in a variety of materials with colourful pendant ribbons intended for the avant-garde Mod.
By 1969, Familiant had started manufacturing under ‘Creations Jacqueline Familiant’. She was an early proponent of the midi and maxi skirt lengths, promoting longer hemlines as early as spring 1968, although she continued to offer mini lengths as well. By 1970 she was advocating midi skirts, pant suits, knickers and gaucho pants with peasant blouses, and jumpsuits for men and women. In 1969 Jacqueline filed her blot trademark and in 1971 incorporated her business into a Limited Company. Mentions of her company sharply decline after this, and the trademark was expunged in 1986.